When you stumble upon a Berliner Pfannkuchen there usually isn't so much that tells you about the sweet and tasty filling inside. If you hadn't known about its filling – chances are that you might have just flown by and missed its nutritiousness!
But when the word is out, and people recognize its essence – it's hard to ignore it.
My point in writing this is: one, that berliners are good; and second, that the impression you give and the way others remember you can sometimes have a big impact on how much interest they are willing to offer you. So feel free to contact me if you happen to need a strong branding and visual marketing!