Elementhus is a construction company building prefabricated homes: a method of building a house with factory-made components or units that are transported and assembled on-site to form the complete building. This is the idea behind the logo symbol. Inspired by cartography the logo reflects a architectural plan. The logo’s white space also reflects the interior structure of the house. The geometrical design helps to express a modern and minimalistic profile. The Kyrial Display Pro typeface by Mostardesign Type foundry complements the logo and gives an organic and flexible appearance with soft edges and a solid structure.